publicising your article

Promotion toolkit

As a scientific union with many commissions and links to regional and national crystallographic associations, the International Union of Crystallography (IUCr) is in a unique position to be able to publicise and promote articles published in its journals to the crystallographic community. In addition, there are many other ways in which the IUCr raises awareness of articles published in its journals, including, for example, targeted email alerts, press releases, and wide dissemination of its journals to aggregators and indexing organizations.

Open access

Open-access publishing, where no charge is made to the reader, offers many advantages to authors including higher visibility of publications and higher citation rates. Authors publishing in IUCr journals have the option to make their article open access, for an open-access fee.

The IUCr makes all open-access articles published in its journals immediately available in PubMed Central, a public archive created by the National Center for Biotechnology Information of the National Library of Medicine, USA.

For authors of NIH-funded work, the IUCr deposits the final published versions of such articles in PubMed Central in compliance with NIH Public Access Policy. These articles will be available in PubMed Central either immediately if they are open access or 1 year following publication if they are not open access.

For more details of our gold open-access arrangements click here.

For more details on hybrid open access click here.

Abstracting and indexing services

The IUCr regularly uploads journal article metadata and content to many abstracting and indexing organisations.

Partnership with Wiley

The IUCr works in partnership with Wiley. IUCr journals are included in Wiley Online Library and marketed alongside other Wiley journal titles.

Role of authors in promoting published articles

Authors are encouraged to promote their published articles as this will further help to raise awareness and increase the impact of their work. We are committed to supporting you in these efforts and list below some tools that you may find helpful.

  • Search engine optimization. Make your title and abstract clear and searchable. Choose keywords carefully and include them in the title and abstract.

  • Conferences. Exchange information about your published article with colleagues face to face.

  • Publicity. If your article is potentially newsworthy, then let your institutional press office know about it.

  • Social media. Share your article via social media platforms such as Twitter, LinkedIn, ResearchGate, Facebook etc.

  • Faculty website. Update your faculty or research institute website with details of your published article, including a link.

  • Email. Share links to your published article with colleagues via email.

  • Multimedia. Enrich your published article by uploading supporting videos and podcasts. This can help to broaden the appeal of your published work and aid understanding across different scientific disciplines.

For further details on the above tools, please click here or visit


The IUCr is working in partnership with Kudos on article publicity. Kudos is an organisation set up to help authors and institutions maximize the impact and visibility of their publications.

Kudos provides a platform:

  • for assembling or creating information (such as lay summaries or related multimedia) that helps readers filter the growing quantity of published research;

  • for sharing such information (for example, via social media or email) to increase discoverability; and

  • for measuring and monitoring the effect of both creating and sharing additional metadata and multimedia.

To find out more about Kudos and our plans please contact Dr Jonathan Agbenyega, Business Development Manager, IUCr (

Press releases and embargoes

Articles submitted to IUCr Journals should not be discussed with the media until the publication date. IUCr Journals publish press releases and commentaries online (after embargoes have been lifted) for a selection of key articles in order to explain developments in crystallography and to leverage key research findings across related disciplines.

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